Photography Business Consultation
Understand how your clients think and transform your portfolio into a client-attracting asset that wins higher-paying work
You’re already making money from photography.
Now you want to make more. Consistently, reliably, and with clients who value what you do.
The biggest unlock isn’t shooting more.
It’s understanding how your clients think, what they look for, and how they decide who to hire.
Once you understand that, everything changes:
Your positioning becomes clearer.
Your portfolio becomes sharper.
Your offers make more sense.
The clients you’ve been chasing start coming to you.
This consultation gives you the information you’ve been missing, from a photographer who’s further down the path, working with global brands, and doing the kind of work you want.
Includes:
✓ Strategic business assessment
✓ Full portfolio & business audit
✓ Action plan
✓ 30-day follow-up call
Most photography businesses fail because their portfolio is built for other photographers, not for clients.
This consultation fixes that by helping you:
01. Decode how your ideal clients make decisions
02. Rebuild your portfolio around what clients actually care about
03. Align your offers, messaging, and positioning with the clients you want
04. Get personalised guidance from a professional
Get specific, personalised feedback from JP that will make your portfolio more commercially effective.
Who am I?
Hey, I’m JP, a full-time commercial photographer working with global brands in the sports, travel, and sponsorship industries.
I’ve worked with clients such as Ferrari F1, Qatar Airways, PlayStation, Puma and many more. See my portfolio here.
I also teach photography to an audience of 17,500+ YouTube subscribers, sharing the business and creative insights photographers wish they’d learned earlier.
You’re getting guidance from a photographer who:
Works with global brands and high-expectation clients
Understands how commercial clients think and choose
Has built a portfolio designed to win higher-value work
Has seen behind the curtain, what clients actually care about, what they ignore, and what they pay for
Has helped thousands of photographers on YouTube upgrade their mindset and approach
This consultation distills the same way of thinking that elevated my career and gives you a direct path to apply it to your own.
If you book even one more client this year because your portfolio finally speaks to what clients want, you’ve made your money back.
What you get:
1. Strategic Business Assessment (Pre-Work)
A structured set of questions that force clarity:
your niche, target clients, current positioning, income goals, portfolio direction, and business strategy.
Outcome: You start thinking like a client before the audit even begins.
2. Full Portfolio & Business Alignment Audit
JP reviews your portfolio, positioning, offer, and client alignment against your stated goals.
This is where you get the perspective you can’t give yourself, from someone who has already navigated the level you’re trying to reach.
Outcome: You finally understand why you’re attracting certain clients and why not others.
4. 30-Day Implementation Call
One month after the audit, we review what you’ve applied, what’s working, and what needs adjusting.
Outcome: You avoid slipping back into old patterns and make measurable progress toward better clients and higher income.
3. Action Plan
Clear, specific, strategic corrections, not vague “shoot more” advice.
Outcome: You know exactly what to change, what to prioritise, and what will move the needle.
✺ Frequently asked questions ✺
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Perfect. You’ll likely get the most out of this service.
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Within 7 days of the questionnaire being completed, I’ll deliver the personalised video.
30 days after that, we’ll have a call to discuss your updates. -
We can have a separate conversation to discuss ongoing support.
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Yes, because the consultation is built around understanding how your clients think, not a specific genre.
Every niche has different decision criteria.
The audit identifies yours and aligns your portfolio to it. -
This is designed for photographers already making money.
If you’re charging for your work, even part-time, and want to increase your income the service is for you.
Includes:
✓ Strategic business assessment
✓ Full portfolio & business audit
✓ Action plan
✓ 30-day follow-up call
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This depends entirely on action and niche.
What you will get immediately is clarity and direction, and for most photographers, that alone is the turning point. -
Of course! We can communicate over email and have a review call 30 days later to discuss the changes and to see whether there is anything else you can do to improve.
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I’m confident that the feedback you’ll receive will be valuable, but if you’re not satisfied with your review, please reach out within 14 days and we’ll work together to make sure you get the clarity you need.
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No. It’s a structured process designed to understand what you are trying to achieve and the best way to get there.
Assessment → audit → action plan → implementation → follow-up call